Last Updated: 9 August 2026

This Privacy Policy explains how 4aPet (referred to as the “Site”, “we”, “us”, or “our”) collects, uses, stores, and shares your personal information when you visit our website, use our services, place an order, or otherwise communicate with us through the Site (collectively, the “Services”).

In this Privacy Policy, “you” and “your” refer to any individual who uses our Services, including customers, website visitors, and individuals who contact us.

We take your privacy seriously and are committed to handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, or legal and regulatory requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.

Personal Information We Collect

The personal information we collect depends on how you interact with our Site and Services.

1. Information You Provide Directly

When you place an order, create an account, contact us, or otherwise interact with our Services, we may collect information such as:

Contact information:
Your name, email address, telephone number, billing address, and delivery address.

Order information:
Details relating to products you purchase, your billing and delivery information, order history, payment confirmation, and other information necessary to fulfil your order.

Account information:
If you create an account, we may collect your username, password, and other information associated with your account.

Customer service information:
Information you provide when you contact us, including the contents of your messages and any information necessary to resolve your enquiry.

2. Information We Collect Automatically

When you browse or interact with our Site, we may automatically collect certain information using cookies, pixels, analytics tools, and similar technologies.

This may include:

• Device type and operating system
• Browser type
• IP address
• Network information
• Approximate location information
• Pages visited and links clicked
• How you navigate and interact with our Site
• Information about your interactions with our advertisements or emails

This information helps us operate, maintain, analyse, and improve our Site and Services.

3. Information We Receive From Third Parties

We may receive personal information from third parties that help us operate our business, including:

Service providers:
Companies that provide services such as website hosting, e-commerce technology, analytics, customer support, fulfilment, and logistics, including Shopify.

Payment providers:
Payment processors that process your payment information when you place an order. We generally do not have access to your complete payment card details.

Advertising and analytics providers:
Third-party platforms that may provide information about interactions with our advertisements, emails, or website through cookies, pixels, and similar technologies.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and Managing Our Services

We use your information to:

• Process and fulfil your orders
• Process payments
• Arrange delivery
• Send order confirmations and updates
• Manage customer accounts
• Process returns, refunds, and exchanges
• Provide customer support

Marketing and Advertising

Where permitted by law and, where required, with your consent, we may use your information to:

• Send promotional emails
• Send marketing messages or SMS
• Show you relevant advertisements
• Measure and improve the effectiveness of our advertising
• Analyse how customers interact with our Site and marketing communications

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us.

Improving Our Services

We may use information about how visitors use our Site to understand customer behaviour, improve our website, develop our products and services, and improve the overall customer experience.

Security and Fraud Prevention

We may process personal information to detect, investigate, and prevent fraudulent transactions, abuse, security incidents, and other potentially harmful or unlawful activities.

Legal and Regulatory Requirements

We may process and retain personal information where necessary to comply with legal obligations, respond to lawful requests, resolve disputes, enforce our agreements, or protect our rights and the rights of others.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our Site, and support advertising and analytics.

Cookies may be used for purposes including:

• Essential website functionality
• Website analytics
• Performance monitoring
• Advertising
• Personalised content and marketing

Where required by applicable law, we will ask for your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings and, where available, through our cookie consent settings.

Please note that disabling certain cookies may affect the functionality of our Site.

Sharing Your Personal Information

We may share your personal information with trusted third parties where necessary to operate our business and provide our Services.

These may include:

Service providers:
Companies that provide website hosting, e-commerce services, payment processing, analytics, customer support, order fulfilment, shipping, and logistics.

Advertising and marketing partners:
Third parties that help us advertise our products, measure advertising performance, and communicate with customers.

Professional advisers:
Accountants, legal advisers, insurers, and other professional service providers where necessary.

Legal and regulatory authorities:
Where disclosure is required by law, regulation, court order, or other lawful process.

Business transactions:
If our business is involved in a merger, acquisition, sale of assets, restructuring, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.

We do not sell your personal information as a business practice.

International Transfers

Some of our service providers may process your personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

Third-Party Websites

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policies of any third-party websites you visit.

Children's Privacy

Our Services are not specifically directed towards children.

We do not knowingly collect personal information from children where doing so would be unlawful. If you believe that a child has provided us with personal information and you believe we should delete it, please contact us using the details below.

Your Rights

Under UK data protection law, including the UK GDPR and the Data Protection Act 2018, you may have certain rights in relation to your personal information.

Depending on the circumstances, these rights may include:

• The right to access the personal information we hold about you.
• The right to request correction of inaccurate or incomplete personal information.
• The right to request deletion of your personal information where applicable.
• The right to request restriction of the processing of your personal information in certain circumstances.
• The right to data portability, allowing you to receive certain personal information in a structured, commonly used, and machine-readable format.
• The right to object to certain types of processing, including direct marketing.
• The right to withdraw consent where we rely on your consent as the legal basis for processing your personal information.
• The right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

These rights are subject to certain legal conditions and exemptions.

To exercise any of these rights, please contact us using the contact details below. We may need to verify your identity before processing your request.

Legal Basis for Processing

Where required by applicable data protection law, we rely on one or more of the following legal bases to process your personal information:

• Performance of a contract: Where processing is necessary to fulfil an order or provide services you have requested.
• Legal obligation: Where we are required to process information to comply with applicable laws or regulations.
• Legitimate interests: Where processing is necessary for our legitimate business interests, provided these interests do not override your fundamental rights and freedoms.
• Consent: Where you have provided consent for a specific purpose, such as certain marketing communications or non-essential cookies.

Where we rely on consent, you may withdraw that consent at any time.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining business and financial records, resolving disputes, enforcing agreements, and complying with legal obligations.

The specific retention period may vary depending on the type of information and the reason it was collected.

Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Contact Information

If you have any questions about this Privacy Policy, your personal information, or our privacy practices, please contact us:

Store Name: 4aPet
Company Name: Olijf Service
Business Registration Number: 76930246
Tax/EIN Number: NL003125341B64
Email: info@4apet.com
Phone: +316 13038360
Address: Klipperstraat 104, 2282KT Rijswijk, The Netherlands

Customer Service Hours: Monday to Friday: 8:00 AM – 6:00 PM UT / Saturday: 8:00 AM – 5:00 PM UT

We aim to respond to enquiries within 24 hours.

Complaints

If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.